February 25, 2019 | Mike Ryan
Objectives are the articulation of strategy. Companies use them to indicate what is critical to the businesses and what needs to be accomplished over a fixed period of time. And, as markets evolve, the ability to set targets in a fluid and flexible manner is what separates one business from another.
That’s why so many companies follow a SMART approach toward goal setting. But is defining employee objectives in a manner that is specific, measurable, attainable, relevant and timely really enough?
In this month’s Performance Perspective we explore:
Telling employees “what” you want them to do
Showing employees “why” they should care
Making sure that your SMART goals address opportunities no matter where they present themselves