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Re-Examining ROI for Sales Incentives

  • Madison
  • Feb 5, 2021
  • 1 min read

November 16, 2011 | By Mike Ryan

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Measuring the Return on Investment (ROI) for the more conventional sales incentive structure—those based solely on tangible outcomes—has always been a straightforward exercise.  But as more companies consider adding subjective achievements to program earning opportunities the ROI calculation has become more nuanced.


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